Ever been labelled? Ever labelled someone yourself? Everyone’s done both, sometimes it’s benign, sometimes it’s a good thing and sometimes it’s a bad thing. It starts from an early age and continues through life - he’s a jock, he’s conscientious, she’s a troublemaker. Assigning labels to things seems to be part of how our brain makes sense of the world. But what happens to a person when you give them a particular label?